How to optimize in-store tastings and boost sales

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A wine tasting is an excellent way for off-premise alcohol vendors to learn customer preferences, launch or nurture a loyalty program or mailing list, and sell products. In this...

Flecha Azul: Seeking Authenticity in a Mexican Tequila

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BY BEN BEDDOW Aron Marquez (a Mexican entrepreneur) and Abraham Ancer (a Mexican professional golfer) met at a PGA TOUR ProAm event. They struck up a friendship and then...

Gift-Giving With An Upgrade

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Give your gift-giving an upgrade! New Hampshire Liquor & Wine Outlet has some amazing ready-to-go gift packs that are perfect for gift-giving this holiday season. You’ll love giving these...

Getting Back to Where You Started: Drew Bledsoe and Doubleback Wines

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BY BEN BEDDOW Walla Walla, Washington wasn’t on the world wine map until 1978 when a cabernet from Leonetti Cellars wasnamed the nation’s best cabernet. Local boy Drew Bledsoe,...

Talk of the Party Holiday Punch

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It’s the most wonderful time of the year! Get your guests in the holiday spirit with these festive and easy-to-make punch recipes. JINGLE JUICE Ingredients 4 cups Cran-Apple Juice 2 (750...

Ultimate Spirit and Wine Lover Gift List

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Running low on gift ideas? Need a dinner or party host gift? Want to have something on hand “just in case”? New Hampshire Liquor & Wine Outlet is here...

Six Wine Trends To Watch In 2023

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These are interesting times for the wine market as extreme weather and global events challenge producers. But overall demand for wine remains strong, even flourishing in new and unexpected...

High Rock Vodka: Bringing a Competitive Spirit to the Shelves

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BY BEN BEDDOW Dale Earnhardt, Jr. has been competing all his life. Like other members of his family, Dale, Jr. started in stock car racing before climbing the ranks...