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JAM Cellars Butter Chardonnay

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Shop Product: JAM Cellars Butter Chardonnay, 750ML White Wine Mule Ingredients: Instructions: White Cargo Ingredients: Instructions:   Pear Shaped Spritz Ingredients:...

Dynamic Duo – Featuring: Chef Maria Sinskey & Chef Ed Aloise

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Dynamic Duo is a special one-night collaboration featuring Chef Ed Aloise and Chef & winemaker Maria Sinskey, pairing seasonal cooking with a four-bottle Robert Sinskey lineup: Pinot Blanc, Merlot,...

Boosting Wine Sales with a Focus on New Hampshire-Made Products

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As the demand for locally crafted goods continues to grow, New Hampshire’s wine scene is having a quiet but meaningful moment, and savvy retailers are paying attention. Tapping into...

Perfect Pairings Press Release

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NH Liquor Commission Launches ‘Perfect Pairings’ Event Series October 2025 NHLC hosts bi-monthly events in Nashua featuring curated wine & spirits paired with food from James Beard nominated chef...

Premium vs. Value: How to Balance Shelf Strategy For The Holidays

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As the holidays approach, consumer behavior starts to shift, and so should your shelf strategy. Between celebratory splurges, gift-giving moments, and everyday stocking up, the fourth quarter creates a...

Perfect Pairings: Classic Beef and Pork Bolognese feat. Ricossa Barbaresco Antica Casa

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Inspired by our Perfect Pairings Cooking Series event on October 16, this feature brings together bold, comforting flavors and wines that elevate every bite. The Classic Beef & Pork...

Bonus Card Sale Promotion

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October 29, 2025 – November 22, 2025 BONUS CARDS EXPIRE 12/31/2025 SPEND MORE, EARN MORE!For a limited time, for every $200 you spend at any New Hampshire Liquor &...

Stock Up for Fall Football Season with the Best-Selling Wines

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Fall weekends are built for game days—grilling, cheering, and gathering with friends to celebrate every hard-fought touchdown. While beer tends to steal the spotlight at tailgates and watch parties,...

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One Product Three Ways: Tito’s

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Shop Product: Tito’s Handmade Vodka, 1.75L Appletini Ingredients: Instructions: Feta-Brine Martini Ingredients: Instructions: Salty Dog Cocktail Ingredients:...

One Product Three Ways: Summer Water Rose

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Shop Product: Summer Water Rose, 750ML Pomegranate Rosé Paloma Ingredients: Instructions:  Sparkling Rose Margarita Ingredients: Instructions: *Strawberry-basil-infused blanco tequila: In a glass jar, combine 1/2 cup sliced  strawberries and 1/2 cup...