It’s that time of year again! The New Hampshire Liquor Commission and Brown-Forman are teaming up once again to bring Mocktail Month back to New Hampshire in January, and this year even more brands are taking part in the movement, including Herradura, Ford’s Gin, Finlandia Vodka, Old Forester Bourbon and Chambord.
Adding mocktails to menus promotes responsible consumption and gives those who choose not to imbibe or simply want to take a break from consuming alcohol, a flavorful, exciting, non-alcoholic option, rather than typical soft drinks or water. This January, nearly 40 restaurants across the state are participating in the third annual New Hampshire Mocktail Month this January and have crafted unique and delicious mocktails to add to their drink menus.
Consumers can also enjoy alcohol-free libations at home through our online Recipe Guide, featuring recipes from each participating restaurant, complete with all the ingredients, garnishes, and tips needed to craft a mocktail at home. For each mocktail recipe, there is a cocktail variation available, incorporating Herradura, Ford’s Gin, Finlandia Vodka, Old Forester Bourbon, or Chambord.
Live Free & Host Responsibly
New Hampshire Mocktail Month is the latest evolution of “Live Free & Host Responsibly,” an award-winning collaboration between NHLC and Brown-Forman that was launched in 2016 to promote responsible alcohol service and consumption.
“Responsible consumption is of the utmost importance to NHLC, and we are proud to continue our partnership with Brown-Forman and its brands to promote a safe drinking environment for consumers,” said NHLC Chairman Joseph Mollica. “The demand for delicious alcohol-free options continues to grow, and New Hampshire Mocktail Month is a creative and interactive way to help build a more inclusive drinking culture throughout the state.”
Brown-Forman is deeply committed to alcohol responsibility, like NHLC. “Mocktails are a great way to help all guests feel included and give those who choose not to imbibe or simply want to take a break from consuming alcohol, a flavorful, exciting, non-alcoholic option,” said Tiffany Drury, Alcohol Responsibility Specialist, Brown-Forman.
Sip & share
Join the fun! Share your experience, gather some inspiration, and connect with others participating in Mocktail Month by posting a photo of your alcohol-free mocktail to social media. Don’t forget to add #NHMocktailMonth to your caption and tag @nhliquorwine.
Head to www.liquorandwineoutlets.com/responsiblity to download the online recipe guide and to locate a list of participating restaurants.