Off Premise

How to optimize in-store tastings and boost sales

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A wine tasting is an excellent way for off-premise alcohol vendors to learn customer preferences, launch or nurture a loyalty program or mailing list, and sell products. In this...

Six Wine Trends To Watch In 2023

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These are interesting times for the wine market as extreme weather and global events challenge producers. But overall demand for wine remains strong, even flourishing in new and unexpected...

Wine Labels: 5 Things Customers Look For

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Wine Labels: 5 Things Customers Look For Recent surveys of wine customers have revealed something remarkable: in as many as 82% of cases, the most influential factor in their...

Six Types Of Wine Consumers And How To Reach Them

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To maximize sales, you need to know your customers. According to a 2021 report from Wine Intelligence, a global group that specializes in wine-industry research, men and women who...

Ten Top-Performing Wines & Suggested Pairings

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We’ve tallied up our top ten wines from recent months, identified trends that may be driving their popularity, and suggested some food pairings so you can stock up on...

Three Tips on Selling Wine to Millennials

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As Millennials march toward their 30s and early 40s, they represent a lucrative market. On average, they shop at a grocery store three times per week, according to Food...

Four Ways To Train Your Employees About Your Wine Aisle!

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As you know, educating your employees on the wines you carry can help drive direct wine sales. If they don’t feel confident in the wine aisle, it’s a missed...

Driving Revenue with Holiday Displays

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The holidays always bring good tidings to grocery retail sales. There’s an increase in social gatherings and consumers have been waiting all year for those special limited-time offers! Grabbing...

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Whiskey Runs in the Veins of the Nelson Brothers

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BY BEN BEDDOW In 1850, Charles Nelson’s family left Germany in search of a better life in America. But during their journey across the Atlantic, Charles’ father was swept...

Know your wine and spirit glasses

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How many types of wine and spirit glasses can you name? Is there a reason a glass has a large bowl or small mouth, or is the shape simply...