Off Premise Archives - The Tasting Room

Organic Wine Market Continues to Grow—Make Sure You’re Stocked

Published: 02.17.2023

Organic wine is coming to a glass near you. Wine made with organic grapes is a relatively small segment of overall wine sales—less than 4% of total wine consumption...

How to optimize in-store tastings and boost sales

Published: 12.16.2022

A wine tasting is an excellent way for off-premise alcohol vendors to learn customer preferences, launch or nurture a loyalty program or mailing list, and sell products. In this...

Six Wine Trends To Watch In 2023

Published: 10.12.2022

These are interesting times for the wine market as extreme weather and global events challenge producers. But overall demand for wine remains strong, even flourishing in new and unexpected...

Wine Labels: 5 Things Customers Look For

Published: 09.13.2022

Wine Labels: 5 Things Customers Look For Recent surveys of wine customers have revealed something remarkable: in as many as 82% of cases, the most influential factor in their...

Six Types Of Wine Consumers And How To Reach Them

Published: 07.14.2022

To maximize sales, you need to know your customers. According to a 2021 report from Wine Intelligence, a global group that specializes in wine-industry research, men and women who...

Ten Top-Performing Wines & Suggested Pairings

Published: 05.11.2022

We’ve tallied up our top ten wines from recent months, identified trends that may be driving their popularity, and suggested some food pairings so you can stock up on...

Three Tips on Selling Wine to Millennials

Published: 03.14.2022

As Millennials march toward their 30s and early 40s, they represent a lucrative market. On average, they shop at a grocery store three times per week, according to Food...

Four Ways To Train Your Employees About Your Wine Aisle!

Published: 12.22.2021

As you know, educating your employees on the wines you carry can help drive direct wine sales. If they don’t feel confident in the wine aisle, it’s a missed...

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