NH Liquor Commission Launches ‘Perfect Pairings’ Event Series
October 2025
NHLC hosts bi-monthly events in Nashua featuring curated wine & spirits paired with food from James Beard nominated chef
Concord, NH – The New Hampshire Liquor Commission (NHLC) is launching a new series of events designed to educate and entertain consumers, showcasing the art of pairing food and drink through chef-prepared dishes and expertly selected wines and spirits. The bi-monthly event series, ‘Perfect Pairings,’ headlined by James Beard-nominated Chef Edward Aloise, will kick off on Thursday, October 16, at 6:00 PM at the Nashua NH Liquor & Wine Outlet on Coliseum Ave. ‘Perfect Pairings’ is the latest innovation in NHLC’s ongoing effort to create engaging, in-store learning experiences for customers and employees.
“NH Liquor & Wine Outlets has long been a destination where customers can find the best prices on wines and spirits, but it is also a venue to explore, taste, interact and have fun,” said NHLC Deputy Commissioner Nicole Brassard Jordan. “Our goal is to create memorable experiences for customers, from discovering new favorites to learning how to perfectly pair them with chef-made dishes. The ‘Perfect Pairings’ event series helps us bring that vision to life. We’re especially thrilled to reopen our kitchen in Nashua, which is now refreshed and ready to welcome guests back for an exciting new chapter of in-person experiences.”
‘Perfect Pairings’ features a guided chef-prepared meal expertly paired with a curated selection of spirits or wines from Ruby Wines, a fourth-generation family-owned and operated importer and distributor known for its world-class selections.
’Perfect Pairings’ tickets are just $5 each. Every attendee will receive a free Riedel wine glass and $15 off the purchase of three or more bottles of the featured product sampled at the event.
All meals featured at the events will be created and prepared by Chef Edward Aloise, an award-winning chef and restaurateur. Chef Aloise has been a staple of the Manchester dining scene for 35 years alongside his wife, Claudia. In 1990, they opened the millyard’s first restaurant – Café Pavone. They opened and operated The Milltowne Grille at the Manchester-Boston Regional Airport for 19 years. In 2010, they moved to Elm Street, launching the Granite State’s first farm-to-table restaurant, Republic Café, an achievement that got the couple nominated by the James Beard Foundation for Best Restaurateurs. Campo Enoteca, an authentic Roman trattoria followed in 2014. Today, Ed has resurrected his role as a restaurant consultant.
At the sold-out event on October 16, attendees will enjoy a Beef & Pork Bolognese paired with a sample of Ricossa Barbaresco Antica Casa. Additional ‘Perfect Pairings’ events featuring meals prepared by Chef Aloise at the Nashua Outlet on Coliseum Ave will occur on the following days:
- Thursday, December 4, 2025
- Thursday, February 12, 2026
- Thursday, April 16, 2026
- Thursday, June 4, 2026
Several NH Liquor & Wine Outlets feature dedicated event spaces to support learning experiences. The Keene/Swanzey Outlet and the Nashua Outlet on Daniel Webster Highway both feature learning centers with multimedia capabilities for tastings, employee trainings and educational seminars. The Epping Outlet at Brickyard Square features an outdoor tasting area, providing a unique setting for seasonal events.
Additionally, each year, thousands of wine and spirits tastings take place in Outlets across the state, offering customers the chance to explore new products and learn from knowledgeable brand representatives and industry experts.
To learn more and purchase tickets for upcoming events, visit liquorandwineoutlets.com/perfectpairings.
Photo Caption: Beginning on Thursday, October 16, the New Hampshire Liquor Commission (NHLC) will launch ‘Perfect Pairings,’ a bi-monthly culinary, wine and spirits experience. Pictured above is James Beard-nominated Chef Ed Aloise speaking to customers at the pilot event on Thursday, September 25 at the Nashua Outlet.
About the New Hampshire Liquor Commission
The New Hampshire Liquor Commission (NHLC) operates 65 NH Liquor & Wine Outlets throughout the Granite State, providing more than 12 million annual customers with the widest selection of name-brand wines and spirits at great prices and no taxes. NHLC has received numerous accolades, including being named the #5 retailer in the country in Beverage Dynamics Top 100 Retailers Awards. New Hampshire has been called the “Best state in the country for wine drinkers” by The Washington Post and “One of the best places in the country to find rare spirits” by Serious Eats. New Hampshire is one of 17 states where the government controls the sale of alcohol. NHLC has been named the “Nation’s Top Control State” by StateWays Magazine three times, and its leadership has been recognized for “Transforming the Control State Model” by Market Watch magazine. Since the first NH Liquor & Wine Outlet opened in 1934, more than $4.7 billion in net profits have been raised to fund programs including education, health and social services, transportation, natural resource protection, addiction treatment, and prevention programs.
NH Liquor & Wine Outlet logos, product and Outlet images are available at: https://www.liquorandwineoutlets.com/About-Us/Media-Resources
Visit www.LiquorandWineOutlets.com to locate an Outlet, search for product availability, learn about monthly sales, review wine-tasting schedules, and sign up to receive significant savings with monthly Email Extras.
