In New Hampshire this month, mocktails are on the menu! With a growing demand for alcohol-free cocktails, the New Hampshire Liquor Commission is partnering with Brown-Forman, Old Forester Bourbon and The Mocktail Project to bring “Mocktail Month” back to New Hampshire once again this January. Mocktail Month brings flavorful, exciting, and well-crafted options for those who choose not to drink or for those who want to enjoy a delicious alternative while they pause between drinks.
Dozens of restaurants throughout New Hampshire are offering specialty alcohol-free “mocktails,” in addition to their regular cocktail offerings in January to encourage a safer, stigma-free environment for those who choose not to imbibe. Additionally, a Mocktail Month online recipe guide with all the ingredients, garnishes and tips needed to create and enjoy craft mocktails from home, is available online. For those that would like to imbibe, Old Forester Bourbon is a great addition to any of the mocktails featured.
Craft, sip and share
Customers are encouraged to recreate these tasty mocktails at home or venture to their favorite restaurant and share their experiences and photos with the hashtag #nhmocktailmonth, tagging @themocktailproject and @nhliquorwine on social media!
Restaurants across the state are getting creative and supporting those who don’t imbibe or want to enjoy a delicious, alcohol-free option. For example, 900 Degrees Neapolitan Pizzeria in Manchester created the “Blueberry Lavender Lemonade,” made with organic blueberry lavender juice, lemonade, and a lemon wedge; while Ellacoya Barn and Grill in Gilford added the “Spicy Cranberry Smash” to its menu, made with jalapeno juice, lime juice, orange juice, cranberry puree, ginger beer, and lime and lemon wedges.
Partners with a purpose
New Hampshire Mocktail Month is the latest evolution of “Live Free & Host Responsibly,” an award-winning collaboration launched in 2016 between NHLC and Brown-Forman, commended for offering a creative and unique approach to promoting responsible alcohol service and consumption.
“For six years, NHLC has collaborated with Brown-Forman and its brands to promote responsible consumption and service of alcohol. Encouraging a safe drinking environment for consumers is of the utmost importance to both our organizations,” said NHLC Chairman Joseph Mollica. “We are looking forward to the second New Hampshire Mocktail Month as a creative and interactive way to help build a more inclusive drinking culture in the Granite State.”
Brown-Forman is deeply committed to alcohol responsibility, like NHLC. “Each day, Americans are increasingly choosing not to consume alcohol, and it’s important they have alcohol-free alternatives available to help them make mindful choices,” said Leah Kelly, Manager, Global Alcohol Responsibility at Brown-Forman.
The Mocktail Project
Jesse Hawkins launched The Mocktail Project in 2017 as a grassroots movement to create a safer, stigma-free drinking culture. For nearly five years, Hawkins has traveled around the country promoting the mocktail movement.
“Since working with NHLC and Old Forester, The Mocktail Project has received immense support throughout New Hampshire,” said Jesse Hawkins, Founder of The Mocktail Project. “The demand for delicious and creative alcohol-free options continues to grow, and New Hampshire Mocktail Month is a great example of how a more inclusive drinking culture can be embraced.”
Learn more
Head to www.liquorandwineoutlets.com/responsiblity to download the online recipe guide and to see the list of participating restaurants.
Cheers!
