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Premium vs. Value: How to Balance Shelf Strategy For The Holidays

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As the holidays approach, consumer behavior starts to shift, and so should your shelf strategy. Between celebratory splurges, gift-giving moments, and everyday stocking up, the fourth quarter creates a...

Perfect Pairings: Classic Beef and Pork Bolognese feat. Ricossa Barbaresco Antica Casa

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Inspired by our Perfect Pairings Cooking Series event on October 16, this feature brings together bold, comforting flavors and wines that elevate every bite. The Classic Beef & Pork...

Bonus Card Sale Promotion

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October 29, 2025 – November 22, 2025 BONUS CARDS EXPIRE 12/31/2025 SPEND MORE, EARN MORE!For a limited time, for every $200 you spend at any New Hampshire Liquor &...

Stock Up for Fall Football Season with the Best-Selling Wines

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Fall weekends are built for game days—grilling, cheering, and gathering with friends to celebrate every hard-fought touchdown. While beer tends to steal the spotlight at tailgates and watch parties,...

Endless Summer Sweepstakes Rules

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ELIGIBILITYSweepstakes is open to residents of the United States who are 21 years of age or older. Employees of the New Hampshire Liquor Commission (NHLC), its licensees, advertising and...

Maximizing Labor Day Wine Sales: Strategies for Retailers & Brands

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Labor Day is more than a long weekend—it’s a prime retail moment for the beverage industry. Consumers are stocking up for barbecues, road trips, and one final stretch of...

Frozen Cocktails & Wine Slushies to Cool Down This Summer

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There’s nothing quite like an ice-cold drink on a sweltering summer day. While a crisp glass of wine or a perfectly balanced cocktail is always a go-to, frozen cocktails...

Blackberry Cabernet Smash (with Josh Cellars)

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Looking for a bold and refreshing twist on your usual wine pour? This Blackberry Cabernet Smash combines the rich, fruit-forward notes of Josh Cellars Cabernet Sauvignon with fresh berries,...

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Perfect Pairings: Fresh Corn Polenta with Corn Stock feat. Sea Pearl Sauvignon Blanc

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On September 25, 2025, our Perfect Pairings Cooking Series brought together good food, great company, and sips that sang with every bite. Thanks to everyone who joined us! Below...

How to Host a Wine Tasting Night with Friends

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There’s something undeniably charming about gathering your favorite people around a table of open bottles and half-full glasses. A wine tasting night doesn’t need to feel like a formal...