If you’re reaching for an Irish whiskey to add to your cart ahead of a St. Patrick’s Day soirée, chances are likely that you’re reaching for Jameson. However, while Jameson Original is a staple synonymous with the holiday, consider branching out this March, with something brand-new. The recently launched Jameson Triple Triple has arrived in New Hampshire Liquor & Wine Outlets just in time for St. Paddy’s Day, bringing — as the name suggests — a lot more to love.
Jameson Triple Triple is a triple-distilled whiskey finished in bourbon, sherry and chestnut casks. When asked about the inspiration behind crafting the new offering, Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey, explained, “At the heart of Jameson is the spirit of bringing people together, so the thought process behind Triple Triple was the same as always. We asked, ‘How can we continue to spark new conversations and experiences for our consumers, while being innovative?’ We felt Triple Triple is a good addition to the brand because it continues our tradition of offering fresh, new whiskey experiences designed to be shared among friends and loved ones.”
Radojewski assures that, for Jameson Original fans, Jameson Triple Triple still provides the same, strong, classic whiskey flavor beloved by generations. Additionally, he clarifies that the “Triple Triple” in the new product’s name isn’t a nod to the triple distillation that is already classic to Jameson. Instead, it refers to the triple maturation that incorporates three different types of casks, resulting in additional flavor and smoothness.
“Jameson Triple Triple brings innovation to a traditional style and offers an elevated experience with additional layers of flavor from the triple cask maturation,” he described. “Simply put, it’s Jameson as everyone knows and loves, but with an elevated twist and a touch of extra smoothness thanks to the addition of the chestnut cask.”
Even if you’re not familiar with Jameson Original, though, Radojewski says that Jameson Triple Triple has been designed to appeal to all whiskey aficionados, regardless of experience with the brand. Interested in trying the new Jameson Triple Triple for yourself, whether as a part of your St. Patrick’s Day celebration or any time of year? Radojewski and team recommends enjoying this smooth-sipping whiskey in a chilled lowball glass on the rocks, or as part of a Jameson Triple Triple Mint Sour.
Keep an eye out for more to come from Jameson all throughout the month of March and into the spring.
“Jameson, a brand dedicated to uniting people through shared passions and common bonds, is thrilled to celebrate the best holiday of all — but this year, it’s not just one day, it’s St. Patrick’s Season!” said Radojewski. “Fans can look forward to plenty of love from Jameson throughout the season, as well as a vibrant presence and energy during the upcoming soccer season, following our recent partnership with Major League Soccer.”
– Holly Riddle
