Holly Riddle
Since its founding in 2007, Josh Cellars has quickly grown an ardent fanbase, both for the brand’s unique name that’s garnered quite a bit of attention on social media and its approachable wines. As the largest and fastest growing U.S. table wine in the $11+ segment, Josh Cellars offers 12 varietals plus innovative offerings that speak to consumer trends, such as the brand’s non- alcoholic sparkling beverage. This accessibility and a keen understanding of the modern wine market were both part of founder Joseph Carr’s vision when creating Josh Cellars, according to Robert Scheele, Deutsch Family Wine & Spirits Regional Manager for Maine, Vermont, and New Hampshire. “Joe saw an opportunity to make wine more approachable,” he said. “At the time, wine culture felt exclusive—like it belonged in formal.
settings with strict rules. He believed great wine should be welcoming, not intimidating. With Josh Cellars, he set out to create high-quality wines that people could enjoy anywhere, whether it’s a backyard BBQ, a beach day, or dinner with family.” But if the founder of Josh Cellars is Joseph “Joe” Carr, who exactly, you may be wondering, is Josh? Carr named the business after his father. “Joe envisioned a brand that would honor the authentic values his father instilled in him: hard work, community and the simple joys of sharing good wine with great company,” said Scheele. “Joe envisioned a brand that would honor the authentic values his father instilled in him: hard work, community and the simple joys of sharing good wine with great company,” said Scheele. Carr has dedicated his entire career to the wine business, working as a sommelier and wine director before founding his own wineries. “Joe’s journey with wine started out of necessity,” described Scheele.
“He read a book on it to land a job as a wine steward. But what began as a job quickly became a calling. The more he learned, the more he admired the craftsmanship behind every bottle and the way wine has the power to bring people together. It reminded him of the values his parents raised him with….That foundation inspired him to build something meaningful and rooted in those same values.” If you’ve never tried a Josh Cellars wine for yourself, Scheele assures that there’s something for everyone among the brand’s offerings. The wine that started it all and a fan favorite is the Josh Cellars cabernet sauvignon, which Scheele describes as “balanced and juicy and pairs well with a hearty meal.” For those seeking something that leans crisp and refreshing, the Josh Cellars pinot grigio, sauvignon blanc, or Seaswept, a sauvignon blanc and pinot grigio blend, are all ideal.
“We create wines that are meant to be shared with loved ones, no matter the occasion,” Scheele summed up. “The brand is devoted to crafting well-balanced wines that provide the perfect sip for an array of palates and occasions, meeting the needs of existing and new wine [consumers].” Look out for further innovative offerings from Josh Cellars in the months ahead and, for your upcoming celebratory occasions or gifting, consider creating a personalized label for your next bottle of Josh Cellars wine. This fun, new customization opportunity is now available at joshcellars.com.
