This January, we are celebrating all things mocktails – delicious, refreshing and alcohol-free drinks, perfect for kicking off the new year. For the fifth consecutive year, the New Hampshire Liquor Commission is teaming up with Brown-Forman to bring Mocktail Month back to New Hampshire. More than 60 local restaurants have added refreshing mocktails to their menus, available throughout the month of January – and you won’t want to miss it!
Each year, New Hampshire Mocktail Month celebrates a safer, more inclusive environment that offers refreshing flavors and festive vibes, without the alcohol. Join NHLC and the Brown-Forman brands, Jack Daniel’s, Herradura, Korbel and Chambord, in the mocktail movement this New Year.
Create Your Own Happy Hour
Celebrate New Hampshire Mocktail Month from the comfort of your home with our online recipe guide, designed for those who want to make their own alcohol-free drinks.
Create your own happy hour using inspiration from this year’s participating restaurants. All ingredients, garnishes and tips needed to craft your own mocktails at home are available in the recipe guide. And if you’re looking for something a little extra, cocktail variations of each drink are also available.
Live Free & Host Responsibly
New Hampshire Mocktail Month is the latest evolution of “Live Free & Host Responsibly,” an award-winning, multi-year collaboration between NHLC and Brown-Forman, one of the largest American-owned spirits and wine companies.
This year, to further emphasize the importance of responsible consumption, the New Hampshire Liquor Commission and Brown-Forman have partnered with the SAFE Bar Network, the industry leader in providing training to hospitality teams on the skills needed to prevent forms of harm and overconsumption. As part of New Hampshire Mocktail Month, Brown-Forman will be covering the cost of training, valued at $2,500, for all participating restaurants. In addition to the free training, restaurants that join the SAFE Bar Network will also receive a discount on their hospitality insurance premium.
“We are proud to partner with Brown-Forman, the SAFE Bar Network and dozens of New Hampshire restaurants to encourage responsible consumption in New Hampshire,” said NHLC Chairman Joseph Mollica. “We hope that you join us for a month of inspiration, inclusivity and fun!”
Sip & Share
Enjoying Mocktail Month? Make sure to share your experience by posting a photo of your favorite mocktail to social media and tagging @nhliquorwine and #nhmocktailmonth.
Learn More
Visit to www.liquorandwineoutlets.com/responsiblity to download the online recipe guide and to locate a list of participating restaurants.
