Every year, wine lovers around the globe eagerly await the third Thursday of November when the new vintage of Beaujolais Nouveau is first released! French law requires that this iconic wine cannot be sold anywhere until after 12:01 am on November 21st this year! As always, our stores will be ready to sell this delightful wine on release day, allowing you to take part in this tradition and bring home a bottle.
This wine is surrounded in tradition, from its strict release date to the parties and festivals that accompany it. In France, fans of the wine wait for the clock to strike midnight before uncorking the bottles and trying the latest vintage. This date is historically important because it marks the start of the new vintage, harvest, bottling, and selling of wines in the Beaujolais and Maconnais region of Burgundy. All Beaujolais Nouveau wines are made from the Gamay grape, which results in a fresh, light, and fruity wine.
Unlike most wines, Beaujolais Nouveau should be consumed in the same year in which it was harvested, making it an incredibly young wine, that should be enjoyed right away as it will not develop with age. This lack of aging means that Beaujolais Nouveau has an exceptionally fruity taste which pairs well with almost anything. Beaujolais Nouveau should be served slightly chilled at 55 degrees.
While it was originally only available in France, its popularity has spread across the globe and it is now common to find it on Thanksgiving tables across the United States. Its release is highly anticipated every year by wine-drinkers and due to the limited quantities, it usually sells out quickly. This year’s vintages are speculated to be exceptional, so don’t put off purchasing your bottle (or two)!
View our Instagram page to view our live countdown of the release. Selected stores will have these wines on November 21st so stop by before they sell out!