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Holiday 2023 Gift Card Contest Rules


The contest is open to legal residents of the United States who are 21 years of age or older and who comply with the requirements of these Official Rules. Employees of the New Hampshire Liquor Commission (NHLC), its licensees, advertising and promotional partners, local brokers and suppliers, and immediate family members of any such persons are not eligible to participate. The term “immediate family” includes spouses, siblings, parents, children, grandparents, and grandchildren, whether as in-laws, or by current or past marriage(s), adoption, co-habitation or another family extension, and any other persons residing at the same household whether or not related.


A. Purchase or Receive Any Gift Card Valued at $50 or More

  • Purchase a gift card valued at $50 or more from any New Hampshire Liquor & Wine Outlet location between November 1, 2023, and December 31, 2023, or receive a gift card valued at $50 or more purchased in the same period.
  • Visit the official sweepstakes website at tistheseasonnh.com.
  • On the website, you will find a dedicated entry portal for the New Hampshire Liquor & Wine Outlet holiday prize sweepstakes.
  • Enter the last 4 digits of the gift card number from your eligible gift card purchase.
  • Complete any additional required information as specified on the website.
  • Click the “Submit” or “Enter” button to officially submit your entry between November 1, 2023, and December 31, 2023.

B. Without Purchase 

Without Purchase (alternate method of entry “AMOE”): A Participant can request contest participation without purchase by mailing a letter stating their interest in entering the contest along with their personal contact information, including first and last name, email address, street address, city, state, and ZIP code to: 2023 Holiday Prize Registration, c/o wedu, 20 Market Street, Manchester, NH. Outer envelope must include a return address in the upper left-hand corner that matches the requestor’s street address, and must be postmarked no sooner than November 1, 2023, and no later than December 24, 2023, and received by NHLC no later than December 31, 2023. Each request must be mailed in a separate stamped outer mailing envelope. Requests that are sent in business reply envelopes, that utilize address labels or stickers (for any address), that are photocopied, hand-stamped, computer-generated or otherwise mechanically or digitally produced or reproduced, that are not mailed in separate outer stamped mailing envelopes, or that otherwise fail to comply with these Official Rules, will NOT be honored, acknowledged or returned, and the persons submitting such requests will forfeit any corresponding postage and unused envelopes.

The NHLC reserves the right to determine valid entries and to exclude partial entries. By entering, you agree to indemnify and hold harmless the NHLC, its agents and employees from any claim or proceeding resulting from your entry.


Note: Regardless of the method of entry, a valid email address, name, and phone number are required for entry. Only one entry per email address will be accepted. Entrants will be subscribed to receive monthly Email Extras! from the New Hampshire Liquor & Wine Outlet. The New Hampshire Liquor & Wine Outlet and the NHLC are not responsible for entries that are stolen, misdirected, delayed, lost, late, damaged, illegible, incomplete or incorrect – such entries are void. All entries become the property of the NHLC and will not be acknowledged or returned. Contest begins November 1, 2023 and ends December 31, 2023.


All prizes will be drawn at random. Entrants have the chance to win the grand prize, a first prize, or a second prize, as described below. Multiple entries will be accepted and entrants are eligible to win multiple prizes. Winners will be selected by a random drawing process that ensures fairness and impartiality. Winners will be notified by partner advertising/communications firms. Winners will be solely responsible for picking up prizes. Prizes will be made available for pickup at 50 Storrs Street, Concord, NH or similar location identified by the NHLC. Once the winner is notified, the winner will have 14 days from the date of notification to retrieve the prize. Some prizes will be fulfilled by the NHLC. Under no circumstance will the NHLC pay for delivery or shipping of prizes. If the prize is not retrieved within 14 days, or if the winning entrant rejects the offered prize, the winning entrant will revoke all claims to the prize. The prize will be returned to the NHLC, which may award the prize to another entrant.

To retrieve any prize, the winner must present a valid ID proving that the individual is 21 years of age or over and complete and sign a prize claim form. The name and address on the ID must match that provided on the winning entry. Providing valid and accurate information is solely the responsibility of each entrant.


The contest will include one (1) grand prize, two (2) first prizes, and ten (10) second prizes.

Grand Prize: Loon Mountain Adventure Package:

  • Two (2) Loon MTN 4 Season Access Passes valid for 2023/2024 season
    • Winter: Unlimited Access at Loon
    • Summer & Fall: Downhill MTN Biking, Ninja Wild & More
    • 12 Buddy Tickets
    • Sister Resort Benefits
    • 2 MTB Friend Tickets
  • $2K gift card for lodging at a featured resort within 30 minutes of Loon Mountain

First Prizes: Electric Bike Package:

  • Each Package includes One (1) gift certificate to Electric Bikes of New England in the amount of $2500 and one (1) adult bike helmet

Second Prizes: New Hampshire Liquor & Wine Outlet Gift Cards:

  • Each gift card valued at $100


Entrants and winners visit all sites and undertake all activities at their own risk. By entering, participants agree to release the NHLC, its directors, employees, officers, and agents, including without limitation, its advertising and promotion agencies, from any and all liability, loss, or damages arising from or in connection with the travel to, visitation of, and/or photography of and/or any contest-related sites or activities. The NHLC assumes no responsibility for the activity or behavior of contest participants during the travel to, visitation of, and/or photography of and/or any contest-related sites or activities.


The NHLC reserves the right to deny participation to any entrants who do not adhere to the Official Rules detailed herein, as well as any submissions deemed to include inappropriate and/or offensive content. Matters regarding the content of submissions in this regard are the decision of the NHLC, and all such decisions are final.

By participating in this contest, each entrant grants the NHLC a non-exclusive, irrevocable, world-wide right to reproduce, and modify, any submitted photographs or other images in any form or media without limitation. The NHLC’s license shall include the right to use submissions in contest-related content on website, in digital archives, in e-mails and in promotions related to this contest and/or similar future contests, and compendiums (in any media) of contest submissions and/or winners. Each entrant grants such license without expectation of compensation of any kind. By entering, entrants accept the conditions stated in these Official Rules, agree to be bound by any decisions of the NHLC regarding compliance with these Official Rules, and warrant that they are eligible to participate in this contest. By accepting any prize, the winner agrees to release NHLC, its directors, employees, officers, and agents, including without limitation, its advertising and promotion agencies from any and all liability, loss or damages arising from or in connection with the awarding, receipt, and/or use or misuse of prize or participation in any prize-related activities.

The winner shall be responsible for any and all federal, state and local income or excise taxes, fees, assessments, licensing, registration, insurance and like charges associated with the prizes. For IRS requirements and Government rules governing withholding of prizes won, check with a qualified financial adviser.

The NHLC is not responsible for late, lost, stolen, damaged, garbled, incomplete, or misdirected entries or communications; for errors, omissions, interruptions, deletions, defects, or delays in operations or transmission of information, in each case whether arising by way of technical or other failures or malfunctions of computer hardware, software, communications devices, or transmission lines or data corruption, theft, destruction, unauthorized access to or alteration of entry materials, loss or otherwise.

If, for any reason, any of the prizes are not available at the time of prize fulfillment, the NHLC reserves the right to make reasonable substitutions. These decisions will be made at the NHLC’s sole discretion.

The NHLC disclaims any liability for damage to any computer system resulting from participation in, or accessing or downloading information in connection with, this contest, and reserves the right, at its sole discretion, to modify, cancel, terminate or suspend this contest should any virus, bug, technical failures, unauthorized human intervention or other causes beyond the NHLC’s control that corrupt or affect the administration, security, fairness or proper conduct of the contest. In the event of such cancellation, termination or suspension, a notice will be posted. The NHLC reserves the right, at its sole discretion, to modify or cancel this contest at any time and to disqualify any entrant if his or her participation, in the judgment of the NHLC, affects the integrity of the contest.



Subject to other restrictions as may be required by participating sponsors, suppliers or brokers. Cash will NOT be given in lieu of prizes.

Void where prohibited by law. Prizes are non-transferable and have no cash value. All potential winning entries are subject to verification and approval by NHLC, whose decisions are final. No more than the scheduled number of prize awards will be awarded for any reason. Prizes and odds of winning are subject to change without notice.